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Case Study: Card Browser

Top Placement Firm Goes Recruiting at Trade Shows

Jeffrey Calannio (pictured above) has won numerous sales and sales management awards for outstanding performance. He has attended numerous trade shows and seminars to enhance his exposure to the latest software technologies. He is a proponent of Solution Selling and Spin Selling and has taught many seminars on effective selling techniques.

Jeffrey is involved with several major charities. For the past 5 years he has served as Director for Lily of the Valley, a ministry funding a new orphanage building in Tijuana, Mexico to be used for a school and kitchen.


Trade Shows for New Clients and Technologies

SPG knows the value of rubbing shoulders at technology trade shows. “Trade shows are good for recruiting firms since we can meet with potential clients and gain access to some of the newest technologies” says Jeffrey Calannio. He adds, “Further, it is a good place to meet candidates as part of networking.”

In the high-tech sectors there are dozens of large trade shows each year which span most of the major technology categories, and hundreds of smaller niche trade shows which focus on just one technology or industry vertical. These live venues are a unique opportunity for search firms to meet with top candidates as well as C-level executives and senior decision makers at technology start-ups, emerging players, and large brand name companies.


CardBrowser for Virtual Networking

SPG signed on to use the CardBrowser online contact information service last year, and they just renewed to use the service for another year.

CardBrowser is a searchable database of business cards that are collected from exhibitors at hundreds of computer software and hardware, information technology (IT), Internet / digital media, telecommunications, life sciences, and related tradeshows and conferences held globally each year.

“Cardbrowser does a great job of extending our company by providing meaningful contact data for us to achieve our goals, if we are unable to attend a given show” says Jeffrey Calannio.

The premise of using CardBrowser for recruiting is that tech companies hand pick their best sales, marketing and technical people to represent them at trade shows – which is often their largest marketing spend of the year. Trade shows thus become the ideal venue for search firms to find the top performers, savviest marketers, and most capable technical people.

“Software Placement Group has grown as a result of CardBrowser’s efforts!” says Jeffrey Calannio.


Get in Touch with Software Placement Group

28241 Crown Valley Parkway, Suite F
Laguna Niguel, CA 92677
(949) 499-3773

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softwareplaceCase Study: Card Browser